Updated Date: 13-Jan-2026
Sources: IMARC Group
According to IMARC Group’s report titled “India Scented Candles Market Report: Size, Share, Trends and Forecast by Product, Wax Type, Category, Distribution Channel, and Region, 2026-2034“, the report offers a comprehensive analysis of the industry, including India scented candles market research report, share, growth and regional insights.
How Big is the India Scented Candles Industry ?
The India scented candles market size reached USD 18.56 Million in 2025. The market is projected to reach USD 27.95 Million by 2034, exhibiting a growth rate (CAGR) of 4.66% during 2026-2034.
India Scented Candles Market Trends:
Based on the increase in usage of aromatherapy products and home wellness products, the India scented candles market is currently experiencing a structural shift. Scented candles are now a residential proposition rather than merely a decorative item during festivities, growing at a steady pace among Indian urban homes that are increasingly keen on self-care and spa experiences. This is especially true for container/jar scented candles. This “flight to wellness” has generated a surge in demand for designer scented candles and more sustainably-produced candles, with wax suppliers moving away from paraffin to natural waxes such as soy, beeswax or coconut wax. During the pandemic, consumers changed their purchasing habits of products such as scented candles, with heightened popularity in “aesthetic living”. These new habits are expected to become permanent.
“Premiumization” is also capturing consumer behavior. Companies are now selling artisanal, hand-poured candles with exotic fragrances like lavender, sandalwood and citrus, to the evolving Indian middle class and Gen Z. Another trend is “democratization” where premium candle use has moved away from gifting occasions to daily use. Emerging markets such as Instagram stores and direct-to-consumer marketplaces are inviting a new, digital generation of candle shoppers to experiment with unique, natural candles that appeal to a highly individualistic taste and desire for a modern user experience. The result reinvents the home fragrance business with a beautiful, high-quality product created with intention. particularly for sanitary and hygienic applications where ease of cleaning and durability are critical.
India Scented Candles Market Scope and Growth Analysis:
The increase in disposable income and social media’s influence in the home decor segment have led to rapid growth in the India Scented Candles Market. The introduction of modern retail and luxury home stores has also contributed to market growth, making high-end candles available to niche consumer categories for international and premium domestic brands. The growth of the e-com marketplace has also been a strong economic driver, democratizing access for consumers to luxury and specialty brands. The growth of online-native lifestyle brands has further contributed to liquidity and brand penetration as a result of greater manufacturer confidence in producing bespoke and limited-edition products.
Additionally, with an increase in population, gifting culture also gained grounds. The growing inclination for corporate gifting and gifting scented candles during festivals like Diwali and Christmas are factors that increased the demand for scented candle gift sets. This is a testament of the increasing awareness of the potential of essential oils to deliver therapeutic benefits, as well as the constant demand of the health-conscious citizens of the country for good quality aromatherapy products.
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India Scented Candles Market Segmentation:
Product Insights:
- Container-Based
- Pillar
- Others
Category Insights:
- Mass
- Premium
Raw Material Insights:
- Paraffin Wax
- Soy Wax
- Beeswax
- Others
Distribution Channel Insights:
- Hypermarkets and Supermarkets
- Convenience Stores
- Online Stores
- Others
Regional Insights:
- North India
- West and Central India
- South India
- East India
Competitive Landscape:
The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.
Other Key Points Covered in the Report:
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Market Dynamics
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
- Top Winning Strategies
- Recent Industry News
- Key Technological Trends & Development
Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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